Marketing

These AI Tools Upped My Productivity, Here’s How

juillet 16, 2024

Benjamin Franklin once said, “Lost time is never found again.” While that isn’t exactly the most optimistic quote, it’s unfortunately true. Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time.

We can’t deny AI’s cultural renaissance. It has become a part of everyday workflows and conversations. HubSpot’s AI Proof & Positioning Report found that workers are most concerned about losing their jobs due to AI, and the #1 reason they don’t use AI is because they worry about becoming too reliant on it.

Woman explaining ai tools that upped my work productivity

While I understand how unsettling it can feel to have a tool that seems to do your job better than you (the expert), I’ve recognized that AI is actually just helping me do my job better and faster.

Still skeptical? Read on for more data from our AI Proof & Positioning Report and The HubSpot Blog’s State of AI Report, which surveyed 1100 marketers.

Table of Contents

How to Use ChatGPT at Work

Discover the key to unlocking unparalleled productivity with this ultimate guide to revolutionizing your workflow.

100 ChatGPT Prompts
Real-World Examples
Productivity Hacks
And More!

Learn more

AI Productivity Stats

AI tools help marketers quickly sift through large amounts of information and present it less complexly. I can attest that, as a marketer, AI tools like ChatGPT and Grammarly have helped me streamline research, present text clearly and concisely, and increase my ability to multitask across several campaigns.

Professionals who have implemented AI and automation into their workflow share that these tools help them get menial tasks done faster, improve the efficiency of their tasks and goals, and free up time that could be better spent on the most critical responsibilities.

In this way, AI is not only improving productivity but also helping to make your job more enjoyable.

Here are some survey results from real industry professionals who see the value of AI in their daily workflows.

75% of respondents either somewhat agreed or strongly agreed that AI helped save time on manual tasks.
AI tools give marketing teams 12.5 hours back per week, which equates to 25-26 additional working days per year. This allows marketers to focus on strategic tasks, creative work, and people management.
84% of bloggers/SEOs state that AI SEO tools and automation have impacted their SEO strategy.
83% of marketers say that AI helps them create significantly more content than they could without.
85% of salespeople using AI and automation say it makes their prospecting efforts more effective.
72% of businesses that have implemented AI tools state that AI and automation make their employees more productive.
68% of business leaders say that AI can help their company scale in a way impossible without it.
53% of marketers who use generative AI to write copy say they only need to make minor edits to the text afterward.

How I Tested the Best AI Tools for Work

So many AI tools exist, each with different purposes and value factors. I believe the best way to test new tools is to apply them to my work — kill two birds with one stone, and all.

To evaluate the productivity tools mentioned below, I applied each during my writing for this blog post. Whether to increase the speed of the actual writing or improve my time management around the writing process, I found the tools below essential to marketers and writers.

While I specifically applied them to my work as a writer, I can confirm that, as a marketer, I already use some of the tools below or would happily implement them in my day-to-day job at Nickelodeon. After all, 35% of marketers say they already use AI and automation tools daily.

AI Productivity Tools

1. Jasper

As a blog writer, I naturally started my research with a content creation tool.

Jasper is an AI tool that helps write all sorts of enterprise-marketing-style content, from press releases to website landing pages to, yes, blog posts. It is the second-most popular AI tool for marketing.

I used the “Brand Voice” feature to link one of my recent HubSpot blog posts. This feature helps the tool establish your “voice” so it can best match that when generating text.

Next, I clicked “Create Content” and toggled to “Create a blog post.” The post you are reading is best served as a listicle, so I chose “Listicle” as my type of post. Jasper then asked me to fill in the topic, audience, and outline.

After filling in this quick information, I hit “Generate now.” Watch for yourself how Jasper sprung to the test.

I didn’t expect the post to be ready to send after Jasper wrote it since AI content is not complete enough to publish on its own about 96% of the time. I was correct in my thinking because the post was far too short and a bit too stiff.

But that’s okay since only 5% of marketers use generative AI to write entire pieces of content. More people simply use it to spark inspiration (35%), create an outline (33%), or get a few paragraphs to expand upon (25%).

What I Like

The “Brand Voice” feature allows you to upload or link to your or your brand’s writing samples so Jasper can pump out content that meets your unique style. Many writers, like myself, are very protective of our voices, so this feature made me feel comfortable and confident that the text could stay true to me.
Your content takes just seconds to be written up. You merely need to fill in some brief information about the content, such as topic, target audience, or call to action, and Jasper will quickly use that information to draft a comparable piece. My jaw dropped at how fast the tool pumped out a version — albeit shorter and less delightful — of this very blog post.
Jasper does a great job of staying within the criteria you request. For my blog post, for example, I listed the exact headline titles and number of tools I wanted to incorporate, and the tool made sure to follow those guardrails.
You can create a Campaign to keep all your content in one place. If I were using this tool for my job at Nickelodeon, I could organize social and print ads, email newsletters, Instagram post copy, and press releases for the same new kids’ series campaign within the same folder.

What Needs Improvement

Even though I linked to a recent HubSpot blog post to help establish my voice, the AI-generated post was less personal, much shorter, and more formal than my writing usually is. The idea of “Brand Voice” is smart, but it may require several writing samples before Jasper recognizes your style.