Marketing is undergoing some major changes. Chief amongst those is the changing roles, with AI marketing jobs popping up in recent job searches, requiring applicants to work with AI in the job description or the role itself.
And while AI is certainly changing the game for everyone, it’s having an even greater impact on marketing.
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When I last looked for a full-time content writing job in early 2022, I found a few roles that asked for AI experience, but now it seems like every other listing mentions at least one AI program they want you to be a “pro” in.
With that in mind, in this article I’ll go over how AI is impacting marketing jobs, the new AI demands we’re seeing in the industry, and how you can keep up with all of these changes as they become more AI-centric in the future. Let’s dive in.
Table of Contents:
- AI Marketing Jobs Marketing Departments are Investing In
- AI Marketing Role Job Descriptions + Examples
- Training and Certification for AI Jobs
The State of Artificial Intelligence Report
New research into how marketers are using AI and key insights into the future of marketing.
- Marketing AI Tools
- Practical Tips
- Trends and Statistics
- And More!
AI Marketing Jobs Marketing Departments are Investing In
While AI marketing jobs exist, it’s important to remember AI tends to be a part of most roles, not the endgame.
A December 2023 Wall Street Journal article noted that marketing job listings in November 2023 mentioned AI 8% less than in November 2022.
This doesn’t mean AI is necessarily unimportant. Rather, companies are focusing on highlighting the skills needed to use these programs or explicitly mentioning the software in their job postings, which are usually core to the specified role.
So, even if you don’t see the words “artificial intelligence” in a job post, you may still need to use it (and may do so even more in the future). Keep that in mind as I break down which jobs in marketing use AI the most.
